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	<div class="FAQlinks">
		<div><a href="#what-is">What is TrendSE?</a></div>
		<div><a href="#start">How do I start?</a></div>
		<div><a href="#terminology">Terminology</a></div>
		<div><a href="#computation">How does TrendSE compute the stock rates?</a></div>
		<div><a href="#seasonality">How does TrendSE handle seasonality?</a></div>
		<div><a href="#etf">What is Exchange Traded Note (ETF)?</a></div>
		<div><a href="#competitions">What are competitions all about?</a></div>
		<div><a href="#arena">What is an Arena Competition?</a></div>
		<div><a href="#portfolio">What is a Portfolio Competition?</a></div>
		<div><a href="#invest">How can I invest in a stock I read about on the web?</a></div>
		<div><a href="#example">Can you show me a short example?</a></div>
	</div>
	<p class="about-head" id="what-is">What is TrendSE?</p>
      <p class="style3">With TrendSE you can invest virtual money in your favorite "TrendSE stocks" - which are basically all the words you can think of!<BR />
	  The value of each stock (=word) you buy is determined by the volume of searches done on Google search engine.
	  Now you can see how your investment changed through the last days, explore the hottest news about your investment, compete with your friends &ndash who have 
	  the most profitable portfolio, and win<strong> special prizes. </strong>       </p>
      <p class="about-head" id="start"><strong>How do I start?</strong><br /></p>
	  <p class="style3">
        On your first login to our site you get free $100 (virtual money). Now that you have $100 in your bank account, 
		you can choose, like the real life, how to invest your money in "TrendSE stocks" that might be 
		profitable for you. Your invested money will be shown under your "investment amount".</p>
		
      <p class="about-head" id="terminology">Terminology</p>
      <p class="style3">TrendSE Stock = keyword to search on Google<br />
        Trends (Rising stocks) &ndash searches that have experienced significant growth in a given time period, 
		with respect to the preceding time period.</p>
	  
	  <p class="about-head" id="computation"><strong>How does TrendSE compute the stock rates?</strong></p>
      <p class="style3">In order to collect the information we use "Google Insights for Search" service, 
	  which analyzes a portion of the worldwide Google web searches from all Google domains to compute how 
	  many searches have been done for the terms you've entered, relative to the total number of searches done 
	  on Google over time. You can choose to see data for selected Google properties, including Web search, Images, 
	  Product search, and News search.<br />
      For more information about "Google Insights for Search" please visit: <a href="http://www.google.com/insights/search">http://www.google.com/insights/search</a>  <br/>
	  TrendSE computes the daily change in searches for every stock in our system, and updates your portfolio accordingly. </p>
		
	  <p class="about-head" id="seasonality">How does TrendSE handle seasonality?</p>
      <p class="style3">There are many words which has a seasonality affect, for example the word "Nasdaq".
	  It is being searched during the week a lot, and on Sundays the number of searches declines. In order
	  to reduce seasonality affect, we produced an algorithm which using complicated moving average for calculating the buy price.<BR />
	  <img src="/images/about-seasonality.jpg"><BR />
	  <span style="font-size:10px;font-weight:bold;">Example taken for "Google Insights for Search" for keyword "Nasdaq"</span></p>
		
	  <p class="about-head" id="etf">What is Exchange Traded Note (ETF)?</p>
      <p class="style3">Each stock is related to a category. Like in the real stock market, where you can also invest in ETFs, in our
	  site the ETF is an investment in a category. The ETF is composed of the top 5 most profitable stocks that are in the same category.</p>
	  
	  <p class="about-head" id="competitions">What are competitions all about?</p>
      <p class="style3">TrendSE offer you another way to earn money aside from investing money in specific stocks.<BR />
	  You can join a competition (there are two types of them - Portfolio and Arena) and compete against other TrendSE users.<BR />
	  Each competition has an entry amount which is an obligated amount for joining the competition. Once the competition start date arrives,
	  no new members can join it. The participants of the competition can track the rankings live during the competition period to see where
	  they stand. Once the competition end date arrives the winner of the competition earns all of the competition "Bank Amount" (which is the accumulated sum
	  invested by all users who entered this competition).<BR />In case of multiple winners, the "Bank Amount" is divided equally.<BR />
	  The competition page is viewable for 2 weeks after the competition end date, after which it is deleted.</p>
	  
	  <p class="about-head" id="arena">What is an Arena Competition?</p>
      <p class="style3">In an arena competition, a user bets on an entity which consists of one or more stock/s. The winning entity is the one
	  whose stock/s increased the most during the competition period.<BR /><BR />
	  For example, lets say our "Example" competition consists of 5 entities: a) "britney spears", b)"brad pitt, Angelina Jolie", c) "Cristiano Ronaldo, Beyonce Knowles, Barack Obama".<BR />
	  If the competition duration is a week, the winning entity will be the one whose keywords (=stocks) increased the most. In case of entities with multiple keywords, the entity value is determined by the average of
	  all its keywords.</p>
	  
	  <p class="about-head" id="portfolio">What is a Portfolio Competition?</p>
      <p class="style3">In a portfolio competition, participating users are competing between them on the best performing investment portfolio.<BR />
	  The user which his investment portfolio value increased the most (in relation to the value of the portfolio as of the competition start date) wins the competition</p>
	  
	  <p class="about-head" id="invest">How can I invest in a stock I read about on the web? </p>
      <p class="style3">In order to make it easier for investors to invest in interesting stocks, 
	  we developed a <a href="chrome/chromeext.crx">Google Chrome Extension.</a>
	  All you need to do is download the extension and then click on TSE icon (which will appear 
	  in your Chrome menu) every time you want to buy a stock.  You will then be redirected to our site with the option to buy the stock you wished for.</p>
	  
	  <p class="about-head" id="example">Can you show me a short example?</p>
      <p class="style3">Sure! Lets say you believe that the movie "Avatar" is a great movie, and it might become a big trend. Now you can buy 
	  the stock "Avatar" and hope that many people around the world would search for it, resulting an increase in the stock value.<br/> 
	  For example, if you invested 50$ on the word "Avatar" on 12.9.09 (when the rate was 17)<br/><br/>
	  <img src="/images/avatar.jpg"><BR />
	  	  <span style="font-size:10px;font-weight:bold;">Example taken for "Google Insights for Search" for keyword "Avatar"</span>
	  <br/><br/>
	  On the 12.20.09 its rate is 100!<br/>
	  So, on this date you can sell your stock and earn about six times of what you invested!</p>
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